What is a digital communication strategy?
The Internet is a formidable economic engine. How to build an efficient digital communication strategy that is a reflection of your corporate strategy?
A series of marketing activities on the Web or an ensemble of technical skills does not constitute a digital communication strategy.
It is important to think digital from the very beginning:
- At the corporate strategy level.
- By defining a global vision.
- By identifying what media to use and how, at every level of the company.
We then create an action plan to implement the strategy:
- Step by step.
- In line with the company's different objectives.
- In accordance with the available resources and budgets.
What we do
- Develop a global vision « us, our market, our ecosystem », from the "as-is" state to the desired state and define the role played by digital media.
- Build the company’s digital image.
- Develop the editorial line.
- Identify the content to develop, in line with the target audience.
- Define key performance indicators.
- A team of multilingual specialists in industry, science, technology, marketing, law, finance and international business development.
- Expertise in marketing and website development to help you build your digital communication strategy.
- For over 15 years, we have worked alongside national and international firms.
- Our commitment is as strong as your challenges.